A definitive, book-style guide for founders who want to build a real spice business, not just launch another brand. Introduction: Why This Guide Is Written Like a Book (And Not a Blog) India has never had a shortage of spices. It has also never had a shortage of people trying to sell spices. What India lacks even in 2025 is a large number of well-structured, backend-strong, repeat-driven spice businesses. Every year, hundreds of founders enter this space with genuine intent.